The best person to ask why your property is not selling is your REALTOR®, but here are a few of the most
common reasons why a property is not selling within the normal "time on market" for your neighborhood.
| Possible Reasons |
Suggested Remedies |
| Overpriced |
Lower price to current market value |
| New competition since property was listed |
New market analysis, lower price, offer incentives |
| Builder competition |
Offer upgrades competitive with builder |
| Difficult to show, not readily accessible |
Use lockbox and reduce limitations on showing |
| Glutted or slow market |
Adjust pricing and offer incentives |
| Property has become shopworn |
Add new photos, announce incentives to area REALTORS® |
| Offers forthcoming but not consummated |
Re-examine counters and adjust to offers |
| Does not show well |
Freshen up and remove ALL clutter |
| Condition |
Rehab as necessary—new carpet, paint |
| Location |
Compensate with price adjustment |
| Showcased poorly in MLS |
Change remarks and photos |
| REALTORS® not showing property |
Make sure your agent is a current member of the local Board of REALTORS® |
